About us

The company from patterns to display windows

« We have discovered many years ago that in order to complete feminine beauty you only need dedicated people, few sowing machines and a great amount of passion. »

A. Vicol - General Director

VIADA Company’s story has begun in March the 11th 1993 and grew along Romania’s buying power, as well as Romanian women getting more interested in quality clothes. At the beginning it was only a small family business where we developed your values and business principles. Only in 2000 we consider we became a true clothing manufacturing company because of one of your investors and her passion for fashion and beauty.

Year by year we have self-improved and we have understood that it is crucial to constantly adapt to client needs as well as economic environment. By growing constantly our production capacity, we have been investing all the way log in recruiting and training employees and also in new technologies. Results of our devotement were visible at each national and international fair where Viada Company was present.

Only with professionalism towards our clients and business partners, we have managed to develop our own distribution channel by constantly increasing market coverage of Viada products. Today you can find exceptional designs of our brand in almost 200 distinct locations in Romania, in our Partner Stores.

VIADA Brand, cut exactly as you like it

There is beautiful clothing and clothing that make you more beautiful. With devotement, professionalism and ambition, VIADA is the brand that creates clothes from the second category and also attracts sincere remarks such as << You look wonderful today! Have you been in holiday? Did you get a promotion? What’s the gym name you are going to? >>

VIADA is the Romanian brand we have created especially for the elegant woman that picks up her clothes with utterly confidence. We know that one of femininity’s assets is finding clothes that highlights the best parts of your body. Therefore, our team has one goal, to create products that show best of your qualities, with feminine instinct.

“VIADA woman” is the one that knows to make the most out of all the style tricks in order to look wonderful. She is the one who knows extremely well how to influence in her favor, all that is around her only with her intelligence and her refinement. She is the delicate winner that proudly puts her clothes at the end of the day back on the hanger, knowing that she made them act a perfect role. “Viada woman” is always surrounded by admiration.